Stanley Jewelers

Stanley Jewelers|Gemologist


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Monday-Friday, 10am-5:30pm
or by appointment


Phone: 501-753-1081
Fax: 501-753-1110

3422 John F. Kennedy Blvd., North Little Rock, AR  72116
Google maps link

Extended hours for Valentine’s Day, Mother’s Day and from Thanksgiving to Christmas.
Call for details.

Easy and free parking right out front!


“We specialize in helping our customers find the perfect gift,
appraise the jewelry they already own,
repair their watches and other jewelry, and
create custom pieces that cannot be found in other stores.”

Let me acquaint you with Stanley Jewelers Gemologists.

My father Charles grew up in Beebe, and in the 7th grade left school to help support his widowed mother and younger brother. It was great luck that the drug store needed a soda jerk and even better that the watch repairman took a likening to him. He began to learn clock repair, then watch repair. Eventually he moved to North Little Rock and worked for several jewelers until he got his own spot in the big drug store at 7th and main. 

In 1936, he and my mother, Sally, borrowed $400 and opened up Stanley Jewelers at 210 Main Street. Business thrived during the war years!  My dad was too old to sign up so he worked hard in the business. In the fifties, business was slow and I had shown no promise as a college student, so in 1950 I came to work and immediately fell in love with diamonds. I enrolled in the Gemological Institute of American (GIA) diamond and color gemstone courses. In 1968, I became the first American Gem Society Member in central Arkansas and the first Certified Gemologist. We now have three AGS Certified Gemologists in the store and four of us are AGS Certified Gemologist Appraisers.

In 1960, we opened our Park Hill location where we are now. We have been growing ever since. We were always a full service fine jewelry store but diamonds were still our main focus. In the mid 90’s we started helping customers recycle diamond and fine jewelry with our consignment and estate departments, which has led to tremendous growth in the area of estate jewelry and today we are buying estates from banks, executors and individuals.

Today, we have a fantastic in-store goldsmith and several custom jewelers. Two of my children, Laura and Stephen, are here in the store full time as part of our fantastic team of seven jewelry lovers. We hope you will come see us on the eve of our 80th year and experience Stanley’s!

Loyd Stanley, GG, CGA



American Gem Society          American Gem Society Labs          Arkansas Jewelers Association Better Business Bureau          Chamber of Commerce          Diamond Information Center Gemological Institute of America          Jewelers of America           Platinum Guild International Women’s Jewelry Association          Jewelers Vigilance Committee          Jewelers Security Alliance Jewelers For Children           Natural Fancy Diamond Assoc.         Park Hill Business Association World Gold Council

Stanley Jewelers|Gemologist


The Esperanza Diamond is the largest colorless and internally flawless diamond ever found in the state of Arkansas. The Crater of Diamonds State Park in Murfreesboro, AR is a place for anyone to pay a nominal entry fee and keep what they find! 

The diamond spent ten days instore at Stanley’s in September, being cut into a unique triolette. Mike Botha, Master Diamond Cutter, cut the diamond. Learn more about Botha and the Esperanza’s cut at

Esperanza will be on display at Stanley’s for the month of December 2015 before going to auction in the Spring of 2016 at Heritage Auction House in Dallas.


Stanley Jewelers|Gemologist


A Little Gem to Enjoy!




Enjoy the videos below!
And here’s a link to a KARK interview with Laura Stanley and Mike Botha from Embee Diamonds! 


Stanley Jewelers|Gemologist


10am-5:30pm or by appointment.

Phone: 501-753-1081
Fax: 501-753-1110

3422 John F. Kennedy Blvd., North Little Rock, AR  72116
Google maps link

Extended hours for Valentine’s Day, Mother’s Day and from Thanksgiving to Christmas.
Call for details. Easy and free parking right out front!

Meet our Team Members below!

Stanley Jewelers|Gemologist

Estate & Consignment Jewelry

Stanley’s has a large, amazing estate and consignment department. Over 20 years ago, Loyd Stanley realized that our clients had a need for an honest and reliable way to liquidate jewelry and coins. Since then, the world has changed a lot, and more people just prefer to turn jewelry assets into cash.image-04

We specialize in larger diamonds and fine Swiss watches.  We have items in our collection from the mid 1800s, all the way up to contemporary items rarely worn.

All diamond shapes and qualities will sell! Keep in mind that some shapes are more popular than others.  Please bring in your items for evaluation.

Watches must be evaluated for condition. Original watch boxes and original papers are extremely helpful!

We are happy to evaluate your items on an individual basis. We accept diamonds, fine jewelry, natural gemstones, and some designer sterling items, like David Yurman.

Every piece must be priced individually. Our inventory changes daily. Scroll below to see a small sample of the unique – and well priced – jewelry in Stanley’s estate cases!

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Stanley Jewelers|Gemologist


At Stanley’s, we offer a wide variety of services for our valued customers. Among them:

Custom design
Estate consignment and liquidation
Jewelry repair
Watch repair
Antique jewelry restoration
Pearl stringing and repair
Insurance Appraisals by our AGS Certified Gemologist Appraisers
Insurance loss claims and assistance
Financing – Scroll on down for further information

Perhaps the better question is, ‘What do you need?’ Let us know and we can help!




Stanley Jewelers|Gemologist

Jewelry & Brands

At Stanley’s, you’ll find the perfect piece, whether you’re shopping for yourself or someone special. 

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Click on the links below to learn more about the brands we carry; or better yet, come in and let us introduce you to them in person!

Accutron by Bulova     American Gem Society Laboratories     Artistry Limited
Bulova Watches     Camelot Bridal     Carla/Casandra
Citra Gold & Pearls     Gemwave     Gemological Institute of America
Imperial Pearls     Jabel     Lashbrook Designs
Manak Color Diamond Jewelry    Meus Designs     NEI Diamonds
Pink Diamond     Princut (Laser Beading Diamond Jewelery)     Quality Gold
Radiant Cut Diamond Company “The Original Radiant Cut”     Real 24K Rose     Rembrandt Charms
Sethi Couture     Sirius Star     Spark Creations
Stuller Settings     Tennis Jewelry Online     Timeless Designs
Waterford Crystal     William Levine Diamonds

And for the wonderful jewelry you already own, click here to learn how to care for your jewelry.

Stanley Jewelers|Gemologist

Custom Work

At Stanley’s, we take your ideas and make them into wearable art.
Bring us your ideas or your old jewelry and let us bring your jewelry dreams to life!

Here are a few examples of our recent finished works:

Custom Before & After

Before&After1             Before&After2

B&A           B&A2

Before & After + After


Stanley Jewelers|Gemologist